Bought the game on Black Friday and am struggling to accumulate coins and get higher ovr players. How should I start? Any good challenges?
only challenges are going to be the heisman moment legend challenges where you'll get a random BND. Can't make coins without h2h or solo seasons the way the market is, so I'd recommend that string of challenges first, maybe buying a booster pack or two, then hoping to make coins from either h2h or solo seasons luckily the market is rock bottom right now
Grind Varsity Solo Seasons. put it on chew clock and run the ball. Can knock games out in under 10 minutes and if you finish them and win the Natty, you'll get 15k total and a pack. The pack usually sucks, but the cards are auctionale at least if you do get something good.
Echoing what the other posters have said:
The market is abysmal rn, your best bet is to play varsity solo seasons until your team is around 85 overall and you can reasonably do the Heisman Hustle solo mode for 86+ BNDs to improve from there.
If you're inclined to spending money on packs, the step-ups in beginner offers are pretty good at improving low overall teams quickly. No downside to the market being bad there also since those cards are BND and can't be resold for coins anyways.
Wait until season 4 starts. Then buy the season 4 starter pack (it will be much better than the season 3 one to catch people up to a baseline 89/90 ovr team probably). It'll be about $20 for this, then never buy another pack again because it is addicting.